For any self-respecting lux brand, offering premium products to high-net-worth consumers is no longer enough. Today, you need to get those moneyed spenders to embrace the intangible: the authentic experience. Niquesa Travel, a new ultra-lux experience brand, aims to do just that with a sparkling roster of tours and trips that really take you out there. We’re not just talking behind the velvet rope, but into the deepest chambers of royalty, or out into the field with documentary makers, explorers, and religious gurus.
Of the company’s 12 signature itineraries — which include Morocco, the Himalayas, Botswana, Scotland, India and Mexico, to name a few — the Harleys & Havana tour of Cuba is the most brilliantly bonkers if you and a bunch of mates don’t mind burning rubber and cash. This eight-night trip speeds through Florida astride Harley-Davidsons, before crossing the Straits of Florida to Cuba in a high-performance speedboat (with a chance to break the world record in doing so). Then, once in Cuba, it’s back on the bikes to meet island’s cigar-making royalty, hang out with Che Guevara’s son, spar with a former Cuban Olympic boxing champion, and get tactical training in ‘deep cover’ from a former FBI agent. If you’ve got any energy left, hosted evenings in Havana’s hottest bars, clubs and restaurants are, of course, at your behest.
The price? A mojito-cool £28,000 per person, based on six travelling, including business class flights.
Published in the Jul/Aug 2018 issue of National Geographic Traveller (UK)